What Subjects are in the Entrepreneurship Stream of the UBSS MBA?
In addition to completing the CORE program within the UBSS Master of Business Administration, students are required to choose an additional stream with 8 subjects embedded.
The Entrepreneurship Stream is one option available. The subjects include -
A little more detail about the eight subjects is provided -
MCR005 Clients and Markets
This subject reiterates the importance of clients and markets to any business. It covers the fundamental theories, concepts and practices of the marketing function and highlights the role played by managers. Students are also introduced to strategic marketing concepts that influence marketing decisions in organizations. The importance of creating value for customers or clients in both consumer and business markets is emphasised.
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MCR010 Innovation and Commercialisation
The purpose of this subject is to provide students with an understanding of the process that an entrepreneur employs to develop an idea into an opportunity and then into a thriving, valuable business. We will see how the application of sound principles of business strategy underpins the entrepreneurial process and is critical in achieving a successful outcome. Successful completion of this subject will provide students with knowledge and tools that will support them in their own entrepreneurial endeavours or equip them to contribute as part of an entrepreneurial team.
The learning outcomes of this subject focus on applying the entrepreneurial process model to analyse entrepreneurs' venture creation; understanding and practising idea generation and screening including opportunity analysis of trends, feasibility and competitive analysis; understanding the process of how to write up a feasibility analysis and business plan to launch the new venture successfully; and finally understanding the basics of entrepreneurial finance including the raising funds, financing for growth, financial evaluation of opportunities, and acquisition financing.
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MCR011 Strategic Business Simulation
This subject focuses students on developing specific strategies for organisations and implementing them on a global platform. The subject requires students to work in groups to operate an international footwear company using a business simulation game. Each team will undertake decision-making for a simulated international active footwear company.
A key element of the learnings for this subject is to develop interpretive, analytical and reporting skills. Students will prepare their analysis and financials in a formal presentation to two major shareholders outlining previous results, past strategy and future direction of the organisation.
Students are also required to produce, analyse and interpret supporting financial statements for the purposes of reporting back to an executive committee comprising the lecturer and an invited executive.
The simulation game titled 'Business Simulation Game’ is delivered over the web at www.bsgonline.com. The teams will compete both against each other and also against external international students throughout the world. Part of the marks for assessment will be derived from the marks awarded by the simulation model coordinators.
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MCR012A Entrepreneurship Research Report
A vital element in guiding a business is being able to provide a clear business vision that is inspiring and realistic. The business vision must tell a compelling story and be capable of being broken down into segments that demonstrate how the vision is to be resourced and implemented, that provide plausible forecasts and that show how success will be measured.
This subject allows students to understand and implement the techniques needed to move from a business vision (a good idea) to a business plan (a good plan).
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MHR001 Managing Workplace Relations
The area of Workplace Relations is broad but is meant to generally cover how managers and employees interact and relate with each other to more effectively meet organisational goals. This subject covers management-employee relations from an industrial relations point of view and focuses on how to manage conflict and negotiation in the workplace effectively.
The subject particularly aims to provide participants with an understanding of workplace/ industrial/ employment relations. It includes the roles of all relevant parties like the trade unions, employer associations and the regulatory agencies. It places these in a philosophical, historical, legal and theoretical context that explains their present structures, roles and limitations. It further aims to address the contemporary approaches to workplace relations between managers, employees and unions.
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MHR002 Leading Innovation and Change
“Intrapreneurship” (corporate entrepreneurship) is entrepreneurship within an existing organisation and is recognised as a powerful technique to help organisations innovate and change. The constant changes occurring in business environments require organisations to innovate and change in order to survive and keep ahead of competitors. Innovation and change are particularly important to established organisations as they fend off their counterparts and new entrants into their industries. Implementing change and innovation requires acknowledging the larger organisational system and therefore this unit looks first at the context, implementation and management of organisational change generally and then will focus on innovation and change management which are central to “intrapreneurship: and the ability of organisations to keep their “edge” and innovate successfully.
This subject reviews the key elements required in order to embed an ecosystem of corporate entrepreneurship within an organisation. Specifically, it focuses on the key areas of the organisation's environment and culture, ‘intrapreneurial’ skill and development.
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MKT 001 Brand Development
Brand Development will enhance problem-solving, decision making and strategic abilities in developing and managing Brand Equity from the perspective of internal and external stakeholders. This unit puts the learner in a role play as a Brand Strategist in order to optimise abilities to exercise knowledge from frameworks and measures of Brand Equity.
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MKT002 Marketing New Products
The subject investigates and focuses on the collection, analysis and interpretation of data in terms of problem-solving, identifying customer needs, and business decision-making in the new product development environment. This will involve marketing analysis, market research and testing new products. A focus will be on understanding the digital environment in relation to key applications for marketing new products such as research, adding value in the areas of product, distribution, pricing and promotion and in particular the impact of digital disruptors. The subject prepares students to undertake an independent research project in this industry.
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This particular stream provides a most valuable option to students wishing to pursue a career involving innovation and change.
Emeritus Professor Greg Whateley is the Deputy Vice-Chancellor of GCA.
