Alan Manly
UBSS Founder

"If you are to compare to an institution run by a government department with one that might have the soul of an entrepreneur, there's a pretty obvious differentiator there. That's what we wish to promote at UBSS."

 

- CEO Magazine, September 2016

Alan Manly
UBSS Founder

"If you are to compare to an institution run by a government department with one that might have the soul of an entrepreneur, there's a pretty obvious differentiator there. That's what we wish to promote at UBSS."

 

- CEO Magazine, September 2016

The Founder

Alan is a founding Director and Chief Executive Officer of the GCA group of companies.  As Chief Executive Officer he is responsible for the corporate planning and governance of the group which is includes a Independent Higher Education Institute, Universal Business School Sydney, (UBSS) which offers Business Degree, an Accounting Degree and a Masters of Business Administration.

Alan is a published author, company director and entrepreneur with over thirty years of experience in the technology and education industries. He has twenty years of experience as a Company Director with private, public and NFP companies.

He has been active in representing the education industry and is a former Board member of two education industry peak bodies.

Prior to a career in education Alan had a career in the ICT industry working for a multinational corporation and later third party vendors. He established a start-up software company and a computer college that expanded and morphed into the GCA Group of Companies.

He is the published author of an autobiography that details a ten year legal battle where he represented himself from the local court in North Sydney to final victory in the High Court of Australia: “When There Are Too Many Lawyers - There Is No Justice.” He later released his second book titled "The Unlikely Entrepreneur". For book reviews and media interviews go to www.alanmanly.com.au.

Alan has presented on ‘entrepreneurship and the education industry’ from the view point of a company director and entrepreneur.

Alan is a Justice of the Peace, a Fellow of the Australian Institute of Company Directors and a Fellow of the Australian Institute of Management .

The Entrepreneur

Alan Manly has more than thirty years of experience in the technology and education industries, and this bank of knowledge has culminated in the foundation of Group Colleges Australia (GCA) — a range of training institutions that ten years ago was expanded to include the Universal Business School Sydney (UBSS) MBA program in order to support the next wave of Australia’s entrepreneurs.  Having learned a little bit about teaching and educating people through his work with the computer programming college, he quickly noticed that the majority of students followed a similar pattern when it came to their higher-education journey. He observed three key things: people would typically do a certificate, a diploma, and then a degree; the education industry was staid; and there was no difference between how high-school and university students were treated.

“I concluded that what the country needed was a group of colleges that would address those various issues, rather than just the one. I also thought that a private organisation could treat students as customers, rather than using the traditional student–teacher discourse.”

The idea for GCA was set. Alan subsequently launched the college with high-end technology in place to deal with the administration side of things, thus resulting in no enrolment queues as everything was done online. “We developed one of the more-advanced online student management systems there is, probably the best out of any private college. That was the biggest opportunity I saw: to make technology a differentiator for GCA.”

He quickly recognised that having short queues couldn’t be the only selling point. GCA needed to offer something more than just an efficient and highly automated back office. The front office operations were important too, so GCA needed to have a great product offering.

“For several years now, we’ve had the MBA, or Master of Business Administration, through our member company UBSS,” Alan says. “We promote that as an entrepreneur’s MBA, and we’re not the only ones to do that; I’m sure if you look it up, there are dozens of colleges that have the same claim. However, our difference is that UBSS was founded and is managed by an entrepreneur — which is my good self. Other MBA courses are delivered by government-owned entities. If you are to compare an institution run by a government department with one that might have the soul of an entrepreneur, there’s a pretty obvious differentiator there. That’s what we wish to promote at UBSS.”

- CEO Magazine, September 2016

The Author

This is the unlikely, but true story of a man who had none of the qualities considered necessary for an entrepreneur - no eccentric IT genius - nor money-market marvel - nor the innovator/creator of a new market. Instead, Alan was a hard-working obsessive-compulsive armed only with a ninth-grade education and some rat cunning whose parents' dream was for him to work as a postman.

In this funny, unforgettable and compelling account, he tells the tale of his most unlikely journey - made every mistake - fell into every trap - bought every scam - distracted by the usual suspects: squabbles over money, relationships in ruins, and pursued to the point of financial calamity and personal insanity by a vexatious litigant for ten years. It was only when Alan started ignoring conventional wisdom, and breaking the rules of business, that everything turned around for him.

This is a hands-on white-knuckle ride into that rarest of destinations - the unvarnished truth. If you ever dreamed of creating a business empire from scratch, or wanted to learn something about the world of business, then you must read this extraordinary story.

The Unlikely Entrepreneur ISBN : 978-0-646-96653-3

Previously published books:

  • When there are too many lawyers, there is no justice ISBN : 978-0-9872039-8-4
  • One One Five ISBN : 978-0-9804531-6-4