Liliana, as a Colombian-Australian social leader and entrepreneur, is an innovative voice for Latin American and migrant women in Australia by creating innovative programs with cultural, social and economic impact.
Liliana developed an award-winning and innovative business model that economically empowers more than 250 Artisan businesses in South America and local migrant women micro businesses to access the retail and wholesale sector.
As a social entrepreneur, she creates alliances, events, programs and procedures to break down barriers for Latin American and migrant women to access commercial opportunities to achieve financial independence through their thriving businesses. This has resulted in fostering women empowerment, social cohesion, cultural diversity, a sense of belonging, and inclusion for South American, migrant and local Australian women.
Liliana self-funded the Casa Bonita Cultural and Empowerment Hub in the Inner West of Melbourne in 2020. This independent social enterprise became a multicultural retail shop, showcasing authentic Artisan products and the most unique hub where the local community learned about the culture and the impact that a purchase can create on a migrant woman's life.
It was a major achievement that Liliana launched this Cultural and Empowerment Hub just as COVID-19 restrictions were starting. In a period of three years, she managed to achieve 29 events bringing together and impacting 1,030 attendees plus a business program to economically empower 45 migrant women.
The events and programs proved to be highly successful with participants meeting their new business partners at Casa Bonita. More than three new retail businesses have been created after attending a Casa Bonita event or program.
This progressive and inclusive approach filled a gap in the retail landscape for migrant women. It is a first, unique and it integrates participants and communities by nurturing and celebrating all heritages and culture.
In addition to the above business activities, she works as a business coach focussing on migrant women running their own businesses.
Her undergraduate degree was in Business Administration, and her postgraduate studies include a Master of Commerce and a Master of International Business.