Bachelor of Business - Major in Marketing
Why study the BBus (Marketing major) at UBSS:
The BBus degree offered at UBSS provides students with the choice to major in one of three majors. The course has a generic first year across all majors to provide students with foundation knowledge in business marketing and students specialise by major in their second and third years.
The course provides a comprehensive mix of theoretical subjects dedicated to the major of specialisation, as well as complementary subjects which challenge and equip students with the skills to think critically, creatively and independently.
- At UBSS, our emphasis on academic content, technology in teaching, as well as personal presentation skills is designed to produce a 'rounded' graduate who has theoretical knowledge, personal integrity, presentation skills and professionalism to make a positive impression in any interview scenario to increase his or her employment prospects.
The marketing major is designed to equip graduates for a career in marketing in the private and public sectors.
Entry level jobs graduates of the Marketing major are eligible for include: advertising sales, advertising account assistant, media buyer, brand assistant, product development, marketing research analyst, public relations, business to business sales.
Course duration and structure:
There are a required number of subjects to complete at each level.
|Level of Achievement||Subjects Required||Semesters Required||Years Required*|
|068409B||Bachelor of Business||24|| 6||3|
|068407D||Associate Degree of Business||16||4||2|
|068410J||Diploma of Business||8||2||1|
* Based on a full-time study load of 4 subjects per semester.
Start (Year 1)
|Advanced Business Communication||BAS21||0.125|
|Accounting for Business||BAP12||0.125|
|Managing Employee Relations||BHR372||0.125|
|Principles of Accounting||BAP11||0.125|
Exit with Diploma of Business
|Innovation and Entrepreneurship||BBM310||0.125|
|Digital & Social Media Marketing||BMK260||0.125|
|Elective 1|| || |
|Elective 2|| || |
Exit with Associate Degree of Business
|Ethics & Social Responsibility||BBE351||0.125|
|Cross Cultural Marketing||BMK301||0.125|
|Elective 3|| || |
|Elective 4|| || |
Exit with Bachelor of Business
* EFTSL values represent a standard 3 year program
The standard entry requirements for this course are outlined in the UBSS Course Admissions Policy.
International student applicants who meet the academic admission requirements for this course, but who have not obtained an IELTS score of 6 or equivalent at the time of application are eligible to apply to enter UBSS under a packaged Course agreement, whereby they will initially enrol at the GCA Metro English College and complete a course of English until their English language is tested to an IELTS of 6.0 or equivalent,. See the Packaged Courses Policy on the Policies page of this website for more information.