Bachelor of Business - Major in Marketing

Why study the BBus (Marketing major) at UBSS:
 
The BBus degree offered at UBSS provides students with the choice to major in one of three majors. The course has a generic first year across all majors to provide students with foundation knowledge in business marketing and students specialise by major in their second and third years.

The course provides a comprehensive mix of theoretical subjects dedicated to the major of specialisation, as well as complementary subjects which challenge and equip students with the skills to think critically, creatively and independently.

  • At UBSS, our emphasis on academic content, technology in teaching,  as well as personal presentation skills is designed to produce a 'rounded' graduate who has theoretical knowledge, personal integrity, presentation skills and professionalism to make a positive impression in any interview scenario to increase his or her employment prospects. 

Career Opportunities:

The marketing major is designed to equip graduates for a career in marketing in the private and public sectors.

Entry level jobs graduates of the Marketing major are eligible for include: advertising sales, advertising account assistant, media buyer, brand assistant, product development, marketing research analyst, public relations, business to business sales.

Course duration and structure:
 
There are a required number of subjects to complete at each level.
 

Course Code

Level of AchievementSubjects RequiredSemesters RequiredYears Required*
068409BBachelor of Business24 63
068407DAssociate Degree of Business1642
068410JDiploma of Business821

* Based on a full-time study load of 4 subjects per semester.

Start (Year 1)

SubjectCodeEFTSL Value*
Advanced Business CommunicationBAS210.125
Management PrinciplesBBM1230.125
Quantitative MethodsBBM2510.125
Accounting for BusinessBAP120.125
Business EconomicsBAS110.125
Marketing FundamentalsBAS1210.125
Managing Employee RelationsBHR3720.125
Principles of AccountingBAP110.125

 Exit with Diploma of Business

Year 2

SubjectCodeEFTSL Value*
Organisational BehaviourBBM2650.125
Marketing ManagementBBM2210.125
Business LawBBC1310.125
Marketing ResearchBMK2500.125
Innovation and EntrepreneurshipBBM3100.125
Digital & Social Media MarketingBMK2600.125
Elective 1  
Elective 2  

 Exit with Associate Degree of Business

Year 3

SubjectCodeEFTSL Value*
Strategic ManagementBHR1030.125
Services MarketingBMK3020.125
Ethics & Social ResponsibilityBBE3510.125
Cross Cultural MarketingBMK3010.125
e-Business ManagementBBM3310.125
Capstone BAC610.125
Elective 3  
Elective 4  

Exit with Bachelor of Business

* EFTSL values represent a standard 3 year program

Entry Requirements:

The standard entry requirements for this course are outlined in the UBSS Course Admissions Policy.

International student applicants who meet the academic admission requirements for this course, but who have not obtained an IELTS score of 6 or equivalent at the time of application are eligible to apply to enter UBSS under a packaged Course agreement, whereby they will initially enrol at the GCA Metro English College and complete a course of English until their English language is tested to an IELTS of 6.0 or equivalent,. See the Packaged Courses Policy on the Policies page of this website for more information.